1/27/2024 0 Comments Disk diet mac review![]() User flow through Uber's mobile interface. Uber can count on its customers to always be on the go, phones at the ready, so its mobile app design makes riding as straightforward as possible. Uber is available in 65 countries and 400 cities, and where it’s not, the ride-sharing giant is pushing city laws to become a transportation option alongside taxis, subways, and just plain walking. With clear visuals and email reminders, it's more satisfying than ever to refer a newbie to Dropbox. We’re ten years out from Dropbox’s original referral program, and it's still going strong. Give users a dashboard to keep track of their referral invites and track progress.Highlight user's pre-existing networks as a way to upgrade, such as Gmail contacts.In Dropbox’s email response to recent referrals, there is a link for them to share themselves. Design a double sided incentive that runs on returning the favor.If you're a new user, you'll be inclined to return the favor by the rule of reciprocity, especially if it's easy to track your progress via checklist. ![]() Set yourself a goal for 1GB, fulfill it by linking the friends already in your Gmail. You and a friend both get 500MB on both sides of the referral, which Dropbox designs to be gratifying at every stage. ![]() The referral program was social in design and structure, differentiating Dropbox as a file host with an emphasis on the fun of sharing. By gamifying the social aspect of referral, Dropbox's referral program netted the company 2.8 million new users within 30 days of launch. Dropbox, the cloud-based file-sharing service, took a different tack on this strategy, and instead incentivized referral with free storage on Dropbox. PayPal hit viral growth through referral by basically giving away free money-but it only worked because PayPal's service was based around sending and receiving money. The simple $20 reward kickstarted the company's growth so quickly that its size could speak for itself to new customers, well into the new millennium. In 1999, Paypal was a brand new way of transferring money.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |